Based in Encinitas, CA · Open to the right full-time opportunity See where I fit →

VENTURES & CASE STUDIES

Ideas are easy.
Building is the point.

These projects show how I study a market, find the friction, shape an offer, build the experience, and make the next step obvious.

AgoraTide website homepage

WEB STRATEGY & DEVELOPMENT

AgoraTide

A digital-services business built around a practical idea: a company needs a clear offer and connected systems, not merely a prettier homepage.

Challenge
Small businesses often piece together websites, forms, automation, and internal tools without a coherent customer journey.
What I built
Positioning, service architecture, portfolio proof, an estimate path, and a platform for websites, automation, portals, and custom systems.
Result
A live business that demonstrates the same strategy, design, development, and systems work it offers clients.
Visit AgoraTide ↗
OwnerGauge business valuation website homepage

M&A INTELLIGENCE

OwnerGauge

An owner-facing decision tool that translates M&A concepts into a private, understandable starting point.

Challenge
Business owners frequently enter a sale conversation without a clear view of value, readiness, or the risks a buyer will notice.
What I built
A guided assessment combining directional valuation, transaction readiness, buyer-risk signals, industry education, and a downloadable report.
Result
A live platform that turns an intimidating advisory conversation into a useful first step an owner can complete privately.
Visit OwnerGauge ↗
Capital Candor investor research platform homepage

FUNDRAISING INTELLIGENCE

Capital Candor

An evidence-focused platform designed to help founders decide which investors deserve their limited fundraising time.

Challenge
Founders often rely on stale lists, broad investor claims, and rankings that do not explain relevance or uncertainty.
What I built
A research model with sourced investor profiles, fit and confidence scoring, fundraising-readiness analysis, transparent methodology, and pipeline tracking.
Result
A working decision engine that makes investor research more transparent and turns scattered information into prioritized next actions.
Visit Capital Candor ↗
CruiseRead booking intelligence website homepage

CRUISE BOOKING INTELLIGENCE

CruiseRead

A pre-booking research experience that helps travel advisors catch cruise problems before their clients do.

Challenge
Important cabin, ship, pricing, motion, and expectation details are scattered across deck plans, policies, and inconsistent sources.
What I built
A structured booking check, ship and cruise-line guides, comparison tools, and an advisor-focused experience that shows what is known and what still needs verification.
Result
A reusable workflow that converts complicated cruise research into clearer client conversations and more confident booking decisions.
Visit CruiseRead ↗
PoolTidal San Diego pool service website homepage

LOCAL SERVICE & LEAD GENERATION

PoolTidal

A San Diego County pool-service brand designed to build local trust and turn homeowner searches into clear service inquiries.

Challenge
Homeowners need straightforward service information while a local operator needs qualified demand across a competitive service area.
What I built
A conversion-focused homepage, service and location architecture, remodeling cost estimator, educational content, and direct quote paths.
Result
A live local lead-generation platform with a clear offer, San Diego relevance, and multiple useful ways for homeowners to take the next step.
Visit PoolTidal ↗

THE WORK BEHIND THE WORK

Research. Positioning.
Experience. Execution.

Each project begins with a different market, but the process is consistent: understand the user, reduce ambiguity, organize the information, build a credible experience, and create an obvious next action.

That is also how I approach business development and customer success. The website is the visible output; the deeper skill is turning complexity into momentum.

How I build websites that create opportunity →

WHAT THIS PROVES

I don’t wait for perfect conditions to create momentum.

I learn quickly, organize complexity, and turn an unfinished idea into something people can actually use.

Explore a professional fit